Over 3,000 students studying 50 courses in 3 cities across Australia

Bachelor of Business (Marketing) - Course Structure

  • BBAC101 Accounting Principles 
  • BBMK301 The Marketing Mix 
  • BBMM501 Business, Society and Ethics
  • BBAC102 Business Technology and Knowledge Management 
  • BBAC301 Financial Accounting Practice 
  • BBAC501 Project Management Accounting
  • BBMM101 Introduction to Management 
  • BBMM302 Introduction to Human Resource Management Principles 
  • BBMK501 Market Planning and Strategy 
  • BBMM102 Professional Communications 
  • BBMK302 Market Research 
  • BBMK502 International Marketing Management
  • BBAC201 Business Statistics 
  • BBMM401 Interpersonal Communications and Conflict Negotiations
  • BBMM601 Business Improvement Strategies - Case Study and Application
  • BBAL201 Business Law 
  • BBMK401 Integrated Marketing Communication
  • BBMM602 Corporate Sustainability Management
  • BBAC202 Economic Principles 
  • BBMK402 Buyer Behaviour and Branding 
  • BBMK601 Services Marketing and Management
  • BBMK01 Market Principles 
  • BBMK403 New Product Development 
  • BBMK602 Competitive Analysis