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Marketing Course Structure
The Certificate IV in Marketing is studied over two 9 weeks terms. There is a two week break between these terms.
The Diploma of Marketing is studies over four 9 week terms. There is a two week break between these terms.
To be eligible for the Diploma in Business (Marketing) students must successfully complete all units incorporated within the Certificate IV in Business (Marketing).
Melbourne
| BSB41307 | Certificate IV in Marketing |
|---|---|
| Unit Code | Unit of Competence |
| BSBMKG401B | Profile the Market |
| BSBMKG402B | Analyse Consumer Behaviour for Specific Markets |
| BSBMKG408B | Conduct Market Research |
| BSBCMN401A | Make a Presentation |
| BSBMKG413A | Promote Products and Services |
| BSBMKG 414A | Undertake Marketing Activities |
| BSBREL402A | Build Client Relationships and Business Networks |
| BSBRES401A | Analyse and Present Research Information |
| BSBMKG416A | Market Goods and Services Internationally |
| BSBWRT401A | Write Complex Documents |
| BSB51207 | Diploma of Marketing |
| Unit Code | Unit of Competence |
| BSBMKG501B | Identify and evaluate Marketing Opportunities |
| BSBMKG502B | Establish and Adjust the marketing Mix |
| BSBMKG507B | Interpret Market Trends and Developments |
| BSBMKG514A | Implement and Monitor Marketing Activities |
| BSBMKG515A | Conduct a Marketing Audit |
| BSBMKG506B | Plan Market Research |
| BSBFLM501A | Manage Budgets and Financial Plans |
| BSBADV511A | Evaluate and Recommend Advertising Media Options |
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Perth
| BSB41307 | Certificate IV in Marketing |
|---|---|
| Unit Code | Unit of Competence |
| BSBMKG401B | Profile the Market |
| BSBMKG402B | Analyse Consumer Behaviour For Specific Markets |
| BSBMKG408B | Conduct Market Research |
| BSBRES401A | Analyse and present Research Information |
| BSBCMM401A | Make a Presentation |
| BSBREL402A | Build Client Relationships and Business Networks |
| BSBMKG409A | Design Direct Response Offers |
| BSBMKG413A | Promote Products and Services |
| BSBMKG414A | Undertake Marketing Activities |
| BSBWRT401A | Write Complex Documents |
| BSB51207 | Diploma of Marketing |
| Unit Code | Unit of Competence |
| BSBMKG501B | Identify and Evaluate Marketing Opportunities |
| BSBMKG502B | Establish and Adjust the Marketing Mix |
| BSBMKG506B | Plan Market Research |
| BSBMKG507B | Interpret Market Trends and Development |
| BSBMKG514A | Implement and Monitor Marketing Activities |
| BSBMKG515A | Conduct a Marketing Audit |
| BSBEBU501A | Investigate and Design e-Business Solutions |
| BSBFIM501A | Manage Budgets and Financial Plans |