Over 3,000 students studying 50 courses in 3 cities across Australia

Marketing

Course Overview

BSB41307 Certificate IV in Marketing

The Certificate IV in Marketing will provide students with marketing skills and knowledge and develop their ability to apply these skills and their knowledge across a variety of
marketing contexts. Students will develop their ability to analyse and evaluate information, undertake market and product research, foster client relationships and professional networks and prepare professional marketing documents, plans and presentations.
 

BSB51207 Diploma of Marketing

The Diploma of Marketing will show students how to interpret market trends, manage marketing budgets, plan market research and identify and evaluate marketing opportunities. In addition to enhancing their marketing knowledge base, students will be provided with the tools to develop and apply managerial skills.

For further information on the course content please refer to the course structure.

Course Structure

The Certificate IV in Marketing is delivered over two terms for a total duration of 19 weeks. The Diploma of Marketing is delivered over an additional two terms, totaling 19 weeks. Trainees who complete the Certificate IV and Diploma of Marketing will complete 38 weeks of study in one academic year.

The delivery is full time -20 hours per week and consists of 16 hours per week of scheduled classes and 4 hours per week of off-campus and/or on-line learning activities.

Off-campus and on-line learning activities are supported by a minimum of 4 hours of timetabled trainer support per week and students are expected to attend these timetabled sessions.

For further information on course content please read Course Structure section.

Assessment

The assessment process will include a variety of tasks to demonstrate competence in the required skills and knowledge.  Tasks will replicate as much as possible the reality of performing in a work place, support the development of the required employability skills, and will include a combination of individual and group assignements, tests, case studies and practical projects.

Recognition of Prior Learning and Credit Transfer

Students may be able to shorten the length of their chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. AQF qualifications and statements of attainment issued by other education providers are  recognised by Cambridge International College.

For more information, download our RPL leaflet (pdf).

Career Opportunities

Completion of the Certificate IV will prepare students to undertake job roles such as marketing officer, marketing research officer or public relations officer. Completion of the Diploma will provide students with the skills and knowledge to undertake job roles such as marketing team leader or marketing manager, product or public relations manager.

Opportunities for Further Study 
 

Higher Education Pathway

Graduates of the Diploma of Marketing will be eligible for credit exemptions towards the Bachelor of Business programs at Cambridge International College (Melbourne Campus) and the Bachelor of Business or Bachelor of Hospitality Management at Edith Cowan University.

Entry Requirements

Completion of Year 11 or equivalent
IELTS 5.5 or equivalent
 

Course Fees

For more information, download our Fees and Charges leaflet (pdf).

Course fees are payable every term.